The Page Title, also called the Title Tag, Meta Title or SEO Title, is the HTML element representing the title of the web page.
The Page Title is a piece of HTML code, part of the Head section, representing the title of the webpage.
Titles are important for usability, are pivotal for SEO and displaying links being shared on Social Media (Facebook and Twitter).
The title is meant to be an accurate and brief description of the content.
The Meta Title is displayed on the Search Engine Results Page (SERP) and is the clickable part for every result.
SEOly Appearance Google Search
The Page Title is also displayed in the browser tab when you visit that website.
Page Title Displayed in the browser
If you didn’t set any Open Graph tags yet, Facebook will pick the SEO Title when it generates the preview for sharing the link. SEOly Appearance Facebook Share
If you look at the page source, the Title is placed in the section and looks like this:
<title>Affordable SEO Tools for Small Businesses | SEOly</title>
Since the Page Title is visible in Google Searches, it needs to be good enough such that people click on it to get to your website to read your content or buy your products.
Therefore, your Page Title must help you rank for a keyword and it should make the user click through to your page.
Google uses the Click-Through Rate as a factor when deciding the order to display search results.
In other words, you will start low in the search rankings and you might progress to the top of your title is attractive enough for the user to click on.
There is an obvious caveat here. Google also uses the Bounce Rate as a ranking factor.
The Bounce Rate is the percentage of people leaving your website within the first few seconds after arriving.
It is an obvious measure that the content of your page was not relevant for the search or that your title might be a Click-Bait. Be aware that Click-Baits might also get you penalized by Google.
How to optimise the Page Title?
A great Page Title will satisfy the following requirements:
Helps rank for a keyword
Has optimum length
Is unique for the website
Has a Call to Action
The Title Helps Rank for a Keyword
The ultimate goal for any webpage should be to rank on a top position in the Google search.
The Page Title is one of the best factors to help you rank higher.
Common wisdom dictates that you should pick one primary keyword you want your page to rank for.
This keyword should appear at the beginning of the Page Title, should be part of the H1 tag and also appear scattered throughout the body of the page.
One other thing you should keep in mind is that you shouldn’t stuff too many keywords in your title.
A Page Title like Cheap Software, Free Software, Buy Best Software is bad for search users and might even be penalized by search engines.
Great Page Title Length
A listing in the Google Search Results has a maximum width of 600 pixels which translates to roughly 60 characters.
If your Page Title is too short, Google might choose to display one of your headings instead.
In order to prevent this, we recommend you ensure your Page Title is at least 30 characters long.
Our research suggests that the ideal title length is between 50 and 60 characters.
Try avoiding ALL CAPS titles as it might be hard for search users to read and might severely limit the number if characters search engines will display.
Unique Page Titles for a Website
It is paramount that each website page has a unique title.
When duplicate title tags are present, it is confusing for both the user (searching for multiple pages on Google will yield the same Title so this will decrease the Click-Through Rate) and it’s confusing for Google since it uses the Title as an important differentiator.
Using unique SEO Titles is a great signal for search engines that your content is unique and valuable.
You should avoid default Meta Titles like ‘Home’ or ‘New Page’ as these might make Google think that you have duplicate content.
Has a Call To Action
As we pointed out earlier, the Meta Title is used as part of the display snippet in Google Searches.
We also discussed that a great signal for Google to push a result towards the top is the Click-Through-Rate.
You can improve your CTR if your title has a Call To Action.
Call to Actions range based on the content you are creating. For a blog, you might want to append Learn more at the end of the title. A landing page for a free tool might be suited by a Try now for free Call To Action at the end of the title.
No matter what you decide to use, remember that your user needs to click on your Google snippet in order to get to your content, so use a great CTA.
When’s the last time you checked the quality of your Meta Titles?
SEOly has a suite of tools designed for Small Businesses and Agencies. We’ll do a full On-Page analysis for your website and spot any Page Title issues. Sign up now!